A woman with blonde hair smiling, wearing an orange and white striped shirt, sitting on a white textured chair.
A woman with blonde hair smiling, wearing an orange and white striped shirt, sitting on a white textured chair.

Award-Winning Personal Stylist in Bournemouth, Poole & Dorset

Rediscover your style. Rebuild your confidence. Feel fabulous again. Personal styling that helps you understand what works, taking the guess work out of what suits you and build a wardrobe that you truly feel great in.

Rediscover your style

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Wear what you love

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Feel like you again

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Rediscover your style ✴ Wear what you love ✴ Feel like you again ✴

3 Steps to Discover Your Personal Style

Style isn't about following trends or becoming someone different. It's about understanding what makes you feel good. Through expert personal styling, I'll help you discover the colours, shapes and styles that suit you, find new ways to wear what you already own and make considered choices about what comes next.

  • A woman with blonde hair smiling in a pink cardigan, standing in front of a rack of colorful clothes in a boutique or clothing store.

    Discover What Suits You

    Great style starts with understanding you. Discover the colours that bring you to life, the shapes that work with your natural proportions and the personal style that feels authentically yours. All giving you a foundation for dressing and shopping with confidence.

  • A woman in a pink blouse standing in a clothing store with pink and orange flowers on a table, shelves with colorful clothing, and a mirror in the background.

    Redefine What Works

    Your wardrobe should work for who you are today. Together, we’ll rediscover forgotten favourites, create fresh outfit combinations and identify what’s no longer serving you, leaving you with a more considered wardrobe that feels easier and more inspiring to wear.

  • Woman shopping in clothing store with racks of clothing and a pink shelf in the background

    Fill In The Gaps

    Shopping isn’t about buying more, it’s about buying better. With a clear understanding of what your wardrobe really needs, I’ll help you find considered pieces that complement what you already own and genuinely deserve a place in your wardrobe.

Need a full style transformation? My Swish Signature package has it all!

Ready to rediscover your style? Book a Free Consultation to start your style journey.

A woman with blonde hair and glasses sitting at a desk, smiling, with a yellow laptop and a blue mug in front of her.
A woman with blonde hair and glasses sitting at a desk, smiling, with a yellow laptop and a blue mug in front of her.
The logo with the word 'Swish' in cursive and 'ALICE' written below in all caps.

Hi, I’m Alice- Here to help you find your way back to your style.

With a background in fashion and years of experience running my own styling business, I’ve helped hundreds of women rediscover their personal style and feel great in what they wear.

My approach is friendly, relaxed and completely individual. Together, we’ll discover what works for you, your life and the way you want to feel.

Don’t Just Take My Word For It!