Style Stories- The Women Behind Swish Alice
Every woman has a different story, lifestyle and relationship with her wardrobe. Style Stories introduces some of the real women I’ve worked with — where they started, what we discovered together and how finding their style has changed the way they feel about getting dressed.
Real women. Real wardrobes. And plenty of Swish moments along the way.
Michelle’s Style Story
Following a fresh start in her personal life, Michelle wanted a wardrobe that reflected the woman she was becoming. Through Colour Analysis, Wardrobe Edits and Personal Shopping, we created a more confident, feminine style that worked across family life, work and everything in between.
Karen’s Style Story
After feeling stuck in the same work outfits and disconnected from her casual wardrobe, Karen was ready for a complete style overhaul. Through colour analysis, a wardrobe edit and personal shopping, she discovered a confident, contemporary style that works for every part of her life.
Linda’s Style Story
After falling into a familiar jeans-and-jumper routine, Linda was ready to rediscover her style. With colour, clever proportions and a few confidence-boosting changes, we showed her how practical dressing could still feel feminine, flattering and completely her.
Lindsay’s Style Story
After leaving corporate life behind to pursue her dream of becoming a counsellor, Lindsay wanted her style to reflect her new chapter. Through Colour Analysis and Personal Shopping, we discovered the colours, shapes and everyday pieces that gave her a fresh, playful and confidently relaxed new look.
Harriet’s Style Story
After a milestone birthday, significant weight loss and a changing lifestyle, Harriet was ready to rediscover her style. See how we transformed a wardrobe built across different chapters of her life into one that works for her today.