Style Stories- The Women Behind Swish Alice

Every woman has a different story, lifestyle and relationship with her wardrobe. Style Stories introduces some of the real women I’ve worked with — where they started, what we discovered together and how finding their style has changed the way they feel about getting dressed.

Real women. Real wardrobes. And plenty of Swish moments along the way.

Alice Nichol Alice Nichol

Linda's Style Story | A Personal Styling Makeover

After falling into a familiar jeans-and-jumper routine, Linda was ready to rediscover her style. With colour, clever proportions and a few confidence-boosting changes, we showed her how practical dressing could still feel feminine, flattering and completely her.

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Alice Nichol Alice Nichol

Lindsay's Style Story | Colour Analysis & Personal Shopping

After leaving corporate life behind to pursue her dream of becoming a counsellor, Lindsay wanted her style to reflect her new chapter. Through Colour Analysis and Personal Shopping, we discovered the colours, shapes and everyday pieces that gave her a fresh, playful and confidently relaxed new look.

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Alice Nichol Alice Nichol

Harriet’s Style Story

After a milestone birthday, significant weight loss and a changing lifestyle, Harriet was ready to rediscover her style. See how we transformed a wardrobe built across different chapters of her life into one that works for her today.

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