Swish Style Advice

Expert advice from Alice on colour analysis, body shape, personal style, wardrobe editing and personal shopping. Practical guidance and inspiration to help you understand what works for you, make more of the clothes you already own and shop with greater confidence.

Alice Nichol Alice Nichol

Personal Stylist in Bournemouth

Looking for a personal stylist in Bournemouth? I help women rediscover their style, understand what truly suits them and create wardrobes that work for their life today through colour analysis, wardrobe edits and personal shopping.

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Personal Shopping Alice Nichol Personal Shopping Alice Nichol

How Does a Personal Shopper Work? Advice from Swish Alice, a Personal Stylist in Bournemouth

A practical guide to what it’s really like to work with a personal shopper, from the initial consultation and creating a clear shopping strategy to the research and pre-selection that happens before your appointment. Explore how a considered approach can take the overwhelm out of shopping, save time and help you make more confident choices — finding pieces that suit your style, lifestyle and wardrobe rather than simply buying more.

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Wardrobe Edits Alice Nichol Wardrobe Edits Alice Nichol

How to Do a Wardrobe Edit: A Personal Stylist’s Top Tips

A practical guide to reviewing your wardrobe with fresh eyes — without simply throwing half of it away. Explore how to decide what still works for your body, lifestyle and personal style, rediscover pieces you’ve forgotten about, identify what’s no longer serving you and uncover the genuine gaps in your wardrobe. The aim is a more considered, wearable wardrobe built around what you actually need and love.

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