Privacy Policy

Last updated: 12 October 2026

At Swish Alice, your privacy matters. This Privacy Policy explains how personal information is collected, used and protected when you visit www.swishalice.co.uk, make an enquiry, book a personal styling service or subscribe to receive updates.

1. Who We Are

Swish Alice is a personal styling business operated by Alice Nichol, based in Dorset, United Kingdom.

For the purposes of UK data protection law, Swish Alice is the data controller responsible for the personal information collected through this website and in connection with its services.

Contact: hello@swishalice.co.uk

2. Information We Collect

We may collect personal information when you interact with our website or services, including:

  • Your name, email address and telephone number.

  • Information you provide through contact forms, gift voucher enquiries or consultation requests.

  • Details relating to your styling preferences, wardrobe, lifestyle, clothing sizes and personal styling requirements.

  • Appointment and booking information.

  • Your email address and marketing preferences when you subscribe to our newsletter.

  • Technical information about how you access and use our website.

We only collect information that is relevant to providing our services, responding to enquiries, managing our business or improving your experience.

3. How We Use Your Information

We use personal information to:

  • Respond to enquiries and consultation requests.

  • Arrange and deliver personal styling services.

  • Personalise your styling experience and recommendations.

  • Manage appointments, bookings and client communications.

  • Process gift voucher requests and associated payments.

  • Send newsletters, styling inspiration and updates where you have subscribed.

  • Understand website performance and improve our content and services.

  • Meet our legal, accounting and administrative obligations.

We do not sell your personal information to third parties.

4. Website Hosting and Visitor Data

This website is hosted by Squarespace.

When you visit the website, Squarespace may collect information such as your browser, network, device, IP address, pages visited and the website you visited before arriving here.

This information helps Squarespace operate the website securely, maintain its services and provide website analytics.

You can read more in Squarespace's Privacy Policy.

5. Website Analytics

We use Squarespace Analytics to understand how visitors interact with our website.

Information collected may include:

  • Browser, network and device information.

  • IP address.

  • Pages visited and time spent on the website.

  • Clicks, navigation and scrolling activity.

  • Referring websites and search activity.

We use this information to understand website traffic, improve navigation and make our content more useful.

Where analytics technologies require consent, they will only be activated in accordance with your cookie preferences.

6. Cookies

This website uses cookies and similar technologies to help it function correctly and understand visitor activity.

Essential cookies are necessary for the website to operate securely and cannot be disabled through our cookie preferences.

Analytics and performance cookies help us understand website traffic and visitor behaviour. Where required, these are only used with your consent.

You can manage your preferences through our website's cookie banner or your browser settings.

For further information about Squarespace cookies, visit The Cookies Squarespace Uses.

7. Contact Forms and Enquiries

When you submit an enquiry through our website, we collect the information you provide so we can respond and assist you.

This information may include your name, contact details and information about the services you are interested in.

Form submissions are processed through Squarespace and may also be stored in our business email or other systems used to manage enquiries.

Submitting an enquiry does not automatically subscribe you to marketing emails.

8. Personal Styling Consultations

When you book or participate in a styling consultation, we may collect information about your lifestyle, wardrobe, clothing preferences, body shape, measurements or personal styling goals.

This information is used to tailor our advice and deliver the services you have requested.

We treat this information confidentially and only share it with service providers where necessary to deliver our services, or where you have given permission.

Please avoid providing sensitive medical or other special-category information unless it is necessary and we have explained how it will be handled.

9. Email Marketing and Newsletters

If you subscribe to our newsletter, we may send you styling inspiration, curated shopping recommendations, service updates and occasional news from Swish Alice.

We collect your email address and, where applicable, your name and subscription preferences.

Your details may be processed by our email marketing provider for the purpose of managing subscriptions and sending communications.

You can unsubscribe at any time using the link included in our marketing emails or by contacting us directly.

We will not add you to our marketing mailing list simply because you have submitted a general enquiry.

10. Sharing Your Information

We may share relevant personal information with trusted service providers who help us operate our website and business, including:

  • Squarespace, for website hosting, forms and analytics.

  • Our email marketing provider, for newsletters and subscriber management.

  • Appointment scheduling or payment providers, where applicable.

  • Professional advisers or authorities where required by law.

We only share information where there is a legitimate business or legal reason to do so.

11. Legal Basis for Processing Your Information

Under UK data protection law, we process personal information where we have a lawful basis, including:

Consent: Where you choose to receive marketing communications or accept optional cookies.

Contract: Where information is necessary to arrange or deliver services you have requested.

Legitimate interests: Where we need to respond to enquiries, manage our business, maintain client relationships or improve our services, provided these interests do not override your rights.

Legal obligations: Where information must be retained for accounting, tax or other legal requirements.

12. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

Enquiry information is retained for as long as needed to manage and follow up on enquiries. Client information may be retained while we provide services and for a reasonable period afterwards.

Financial records are retained for the periods required by applicable law.

Newsletter subscription information is retained until you unsubscribe or request its removal, subject to any records we need to keep to honour your preferences.

13. Data Security

We take reasonable steps to protect your personal information from unauthorised access, misuse, loss or disclosure.

Our website is hosted by Squarespace, which provides security measures to help protect information transmitted through its platform.

However, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

14. International Data Transfers

Some of our website and business service providers may process or store information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps to ensure that suitable data protection safeguards are in place, as required by applicable law.

15. Your Data Protection Rights

Under UK data protection law, you may have the right to:

  • Request access to the personal information we hold about you.

  • Ask us to correct inaccurate or incomplete information.

  • Request the deletion of your information in certain circumstances.

  • Object to or restrict certain uses of your information.

  • Withdraw consent where processing is based on consent.

  • Request a copy of your information in a portable format where applicable.

To exercise any of these rights, please contact us using the details provided in this policy.

You also have the right to raise a concern with the Information Commissioner's Office (ICO) at www.ico.org.uk.

16. Third-Party Websites

Our website may contain links to external websites, including retailers, social media platforms and other third-party services.

We are not responsible for the privacy practices of these websites and recommend reviewing their individual privacy policies before providing personal information.

17. Changes to This Privacy Policy

We may update this Privacy Policy occasionally to reflect changes to our services, website functionality or legal requirements.

Any updates will be published on this page, with the date of the latest revision shown above.

18. Contact Us

If you have any questions about this Privacy Policy or how your personal information is handled, please contact:

Swish Alice
Alice Nichol
Dorset, United Kingdom
Website: www.swishalice.co.uk
Email: hello@swishalice.co.uk